How To Build A Great Company Culture

** on Leadership, People Dynamics & Culture **
Watch 50 min video, published by Stanford University

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What Our 3 Biggest Successes And 2 Biggest Failures Taught Us About Company Culture

Focusing on your company culture and values allows you to build a great company. That’s Leo Widrich’s experience with founding and building Buffer. Culture really allows you to stop operating by policy and start operating by principle. Here is what worked and the important lessons learned in building Buffer’s company culture.


How To Build And Maintain Your Company Culture

The Founders & CEOs of Eventbrite, GitHub, Mozilla, & ALOM discuss crucial questions around culture: How do you keep your culture as your company grows? What sacrifices must be made in order to hold on to the values and expectations? What works and doesn’t work to promote culture within a company?

Make Your Values Mean Something

In this HBR article Patrick Lencioni explains four basic imperatives in creating and implementing meaningful company values. The single best read on company values.


Tony Hsieh: On Building A Formidable Brand

The visionary CEO of Zappos explains how an emphasis on corporate culture can lead to unprecedented success.

Pay new employees $2000 to quit. Make customer service the entire company, not just a department. Focus on company culture as the #1 priority. Apply research from the science of happiness to running a business. Help employees grow both personally and professionally. Seek to change the world. Oh, and make money too. Sound crazy? It’s all standard operating procedure at, the online retailer that’s doing over $1 billion in gross merchandise sales every year.

How Netflix Reinvented HR

Sheryl Sandberg has called it one of the most important documents ever to come out of Silicon Valley. It’s been viewed more than 5 million times on the web. The PowerPoint deck explaining how Netflix shaped its company culture and motivated performance.

netflix_culture deck

A Lecture On Establishing A Plan And Culture For Scaling (@ LinkedIn)

On Launching Airbnb And The Challenges Of Scale

This is session 18 of Technology-enabled Blitzscaling, a Stanford University class taught by Reid Hoffman, John Lilly, Allen Blue, and Chris Yeh. This class features Reed Hoffman interviewing  Brian Chesky, the Co-Founder and CEO of Airbnb.