A company’s purpose is not only what it’s here to do (beyond making money), but the reason people — both customers and employees — connect with and believe in your organization. Purpose goes way beyond what the company sells or solves; it’s about who the company is. As trust in companies continues to decline, and the needs of consumers and employees increasingly evolve, many innovative organizations are now turning to purpose as a means to bolster their growth and outmaneuver the competition.
BUILDING STRONG ORGANIZATIONS 