Digital Isn’t Software Or About Technology, It’s A Mindset

The most dominant companies are now digital-first. Think Netflix over Blockbuster or iTunes over Tower Records. Aaron Dignan founding partner at TheReady explains in this talk that for future success companies need a purpose, responsive structures and processes to support it, the right people, and (most importantly) how these need to be combined to make products that serve a community larger than any employee or organization.

Watch 53 min video published by 99U

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