Like many startups, HubSpot in the early days turned its nose up at human resources. Compared to business priorities like product-market fit, it just wasn’t that important. HR is often viewed as the very bureaucracy that growing companies are trying so hard to resist. In time, the team at HubSpot changed their minds. Over the years, HubSpot has steadily increased its investment in people and culture. And as Katie Burke, Chief People Officer at HubSpot, watched other companies do the same, she has started to observe some common milestones on the path to making people a priority.