Everyone Is Too Busy Is Not A Prioritization Strategy

Being busy should not be a badge of honor, a goal to aspire to nor be used as an excuse to not do the critical work required to reduce the uncertainty of digital product development. In fact, the deeper issue with “being busy” is the lack of an objective, safe way for teams and leaders to say “No” and prioritize work. Productivity should rather be measured by the impact the work has on customer behaviors and outcomes, with a focus on building a customer-centric culture that empowers teams to make evidence-based decision not only on the efficacy of their work but on what work they choose to do.

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Article by Jeff Gothelf

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