What Does It Mean To Have A Clear Strategy?

A classic McKinsey definition of strategy – from a generation ago – is “an integrated set of actions designed to create a sustainable advantage over competitors.”  While the core of this idea is right, a variant is clearer and more actionable. At Incandescent, the essence of what it means to have a clear strategy is: Commitment to a destination and to core concepts that shape the choices for how to get there



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