A classic McKinsey definition of strategy – from a generation ago – is “an integrated set of actions designed to create a sustainable advantage over competitors.” While the core of this idea is right, a variant is clearer and more actionable. At Incandescent, the essence of what it means to have a clear strategy is: Commitment to a destination and to core concepts that shape the choices for how to get there
http://onhumanenterprise.com/mean-clear-strategy/
BUILDING STRONG ORGANIZATIONS 