Objectives and Key Results (OKRs) is a goal-setting system made famous by Intel and Google, asking all employees to outline their major objectives and the quantifiable actions it’ll take to achieve them. At Swipely OKRs are much more than an effective management tool. Using OKRs right, they really serve as a layer of communication that holds the company together and elevates its game at the same time. And in short order, they’ve become fundamental to Swipely’s culture, helping it hit a record $1 billion in sales under management this fall.
http://firstround.com/review/How-to-Make-OKRs-Actually-Work-at-Your-Startup/
BUILDING STRONG ORGANIZATIONS 